Generate more listings faster and connect with more potential buyers and sellers using direct mail marketing for real estate agents! For years has been outperforming all other forms of direct marketing, research has proven that real estate direct mail has a much higher median sale result of 28% when compared to all other online and paid searches(27%). Direct mail marketing has also been found to be as effective as other marketing strategies when it comes to generating buyer leads and sales. That means you will be able to capture the contact information of buyers much quicker. It’s all about the leads.
With the advent of the Internet and email technology, many real estate investors have realized the power of direct mail marketing. In fact many real estate agents are turning to direct mail marketing in order to stay ahead of the competition. With so much competition and so little time, these agents are utilizing every ounce of their time. If you want your business to succeed, be sure to learn about real estate direct mail marketing for you and your real estate investment!
Direct Mail Marketing and Reas Estate Campaigns
Many people think that direct mail marketing is a waste of time and money. They think it doesn’t work. This could not be further from the truth. These days’ real estate direct mail marketing is very effective. Direct marketing has been proven to be very beneficial to real estate investment companies.
How do you create a successful direct mail campaign? First you need to identify your target audience. Who are you trying to reach? Is it first time home buyers, retired homeowners, low income families or professionals? Once you know who your target audience is you can design your message to reach them. Here are a few ideas to help you.
Mailing Lists – When designing your real estate direct mail campaign make sure you include mailing lists. Your mailing lists can include information on properties that are for sale, properties up for sale, short sales, foreclosure listings, and open houses. Include a wide variety of information so your recipient can get a variety of ideas on how to best use their time. You can also add valuable real estate related information including demographics and real estate maps. Your mailing lists will allow you to reach new movers easily and provide the opportunity for a face to face meeting.
Images Via Email – Often people like to receive images via email. Using images via email has become a very popular strategy with real estate direct mail companies. Many people like to use images because they visually see what it is they are getting instead of reading text. Use images to visually capture the reader’s attention and have them continue to read your marketing message.
Digital Printing – If you cannot print directly onto your target audience’s clothing, work on digital printing. Many real estate marketing companies offer digital printing services. This includes creating business cards, letterhead, envelopes and postcards. Digital printing will give you the highest quality printing for your marketing efforts, while offering you more options for your mailing list. This option is great for targeting colleges, churches, professional associations, trade groups, and other areas that would benefit from your direct mail marketing.
Addressers – Choosing the right addressers is crucial when creating a high quality marketing campaign. There are several different types of addresses available and it is important to choose the one that best suits your target audience. Mailorder addresses and bulk mail addresses are two popular options for your direct mail campaign. Mailorder addresses will allow you to reach people that you may not otherwise have targeted using traditional marketing methods. Bulk mail addresses are the best real estate agents can choose in order to reach a large number of targeted individuals.